Successful transformation requires focused and coordinated work across core tasks, strategy, operating models, leadership, stakeholder engagement and communication-all at once.

This service involves redesigning organizational structures, processes, decision-making authority and day-to-day practices while fostering new mindsets and cultural foundations needed for sustainable change. Governance, incentives and behaviors are aligned with strategic priorities to ensure coherence and accountability at every level.

Through practical workshops, leadership facilitation and continuous feedback cycles, ownership and momentum are cultivated throughout the organization.

Through evidence-based methods, we reframe seemingly unsolvable problems and design solutions that address deeper causes while ensuring real value creation. As experts in wicked problems, we combine systems thinking, user-centered design, and iterative prototyping we make sure solutions are robust and scalable. And by uncovering the underlying dynamics and decoding the complexities behind past failures, we build frameworks that actively prevent problems from reoccurring.

We work closely with you from the design phase through to implementation-and involve all stakeholders via continuous workshops and feedback cycles. This means you get solutions that don't just look good on paper, but can be put into action and deliver lasting improvements.

Delivering to complex, highly regulated industries requires more than a good product. It demands strategic positioning, regulatory readiness and the ability to operate in a politically exposed, high-stakes market.

We work with companies to clarify their value proposition, sharpen their go-to-market strategy and build the organizational, legal and operational maturity needed to succeed - including readiness for public procurement, compliance frameworks and capital investment.

From decoding Al regulations, investor expectations, export controls and confidentiality requirements, to preparing for direct awards, offset models or scale-up funding, we help businesses become eligible for large-scale contracts and drive sustainable growth.

Rethink holds deep insight into the entire defence ecosystem — from the leadership levels in the armed forces, to the political environment, international and national agendas, and the network of industrial actors, including dual-use technologies, new market entrants and defence-focused start-ups.

We connect the dots across this landscape and identify what is most urgent and prioritized at any given time. Whether you need to map out potential offset partners, understand the Danish defence sector as an international actor looking in, anticipate downstream needs following major capability acquisitions, or align research and education agendas with relevant players — we ensure you see the full picture.

Defence is a one-client market. Successfully engaging with it requires an understanding of its rules, expectations and mindset. We help companies navigate the unique requirements of selling to government — from compliance frameworks and procurement processes to prioritized capability needs, shifting battlefield realities, and the operational innovation happening at the sharp end of military missions.

Beyond selling, we also help you articulate how your product or service supports defence’s larger mission, including NATO capability targets and force objectives.

Finally, we prepare companies for the extensive due diligence and preparation needed to pass the scrutiny and gain a foothold in this highly regulated, politically exposed environment.

As an investor, seeing beyond individual production expansions or growth strategies is critical. Understanding the bigger strategic picture — including NATO capability targets, defence industrial cooperation frameworks, and their impact on different segments of the market — is essential to making informed investment decisions.

We help funds and investors grasp the market’s granularity, tailor investment approaches, identify promising cases, and establish the right connections. We also advise on how to co-invest with other capital institutions, and what value-adding elements — beyond capital — may be needed to secure successful partnerships in this highly specialized sector.